Mamba: Take a Beat

Mamba is the only fruit chew that invites you to chew… and chill. In year three of the “Take a Beat” campaign, we tapped into the tiktok trend of looping videos to demonstrate that no matter where you are, your Mamba chill is waiting when you need it. The groundbreaking campaign contributed to a 63% sales lift and helped re-ignite love for this classic brand.