Mamba: Take a Beat

Mamba is the only fruit chew that invites busy “Whac-a-Mole Warriors”  to relax and recharge—and then get back to it.  We launched the “Take a Beat” campaign and intercepted our target where they already were. On Instagram, TikTok, and YouTube, we created engaging content, launched a new OLV and tapped TikTok creators to expand the message. As a result, “Take a Beat” drove a groundbreaking 18.5% lift in sales, with over 109MM impressions and a reach of 43.1MM.